I recently read an interesting VentureBeat article showing smartphone shipments grew 1.4% in Q3 of 2018, according to Gartner, which got me thinking about demand for smartphone tech. A lot of people wonder where the smartphone market growth taps out as the market becomes inundated, but it continues to grow as emerging markets have a greater demand for smartphone technology.
"You have more power than the President of the United States had 20 years ago."
At the 2016 Code Conference, Elon Musk said, “We’re already a cyborg,” referencing how the usage of smartphones have dramatically extended our capabilities as human beings. He explained this by adding: "You have more power than the President of the United States had 20 years ago. You can answer any question, you can video conference with anyone, anywhere. You can send messages to millions of people instantly."
While we have seen a great improvement as individuals, I still see a shocking lack of engagement on behalf of businesses to utilize smartphones. From my time as a consultant, I can think of very few companies that really looked at smartphones as being crucial for increasing productivity, despite a survey of business leaders by Adobe showing 61% of participants believed companies that don’t deploy enterprise mobile apps are at a competitive disadvantage. Additionally, 62% felt that their departments should be ahead of the curve of their competitors, while 66% felt like they were only on par or behind the curve.
We use our smartphones for simple tasks constantly throughout the day. For example, if you are watching a movie and want to know who an actor is, you don’t pause the movie, go to a computer and search for the answer. You pull out your smartphone and get the information instantly. Why not do the same at work? Expanding that practice into business gives employees access to the information they need at their fingertips, making them more productive and more effective, without the additional friction of needing to go to a computer.
I think the reason why 66% of Adobe’s respondents felt like they were not ahead of the technology curve at work is not due to a lack of will, but a lack of the right software. Enterprise software vendors are coming late to the scene and many of the applications put out are not able to leverage the latest advancements in mobile technology. Most importantly, they are not customizable to meet the individual requirements of each company.
We spent 15 years prior to creating Bezlio customizing traditional applications to match the established value-added workflows companies had created to give them a competitive edge. When we started looking at mobile software, we didn’t see those same opportunities for organizations.
When we built Bezlio, the goal was simple. We aimed to make it easier to put information in the hands of workers in an interface that matches their workflow. Unlike enterprise mobile apps that are typically specific to one silo of a problem and force users to adopt the interface’s workflow, Bezlio is designed to allow companies to address all of their unique needs by easily creating their own mobile solutions. Every user utilizes Bezlio in a different way. We’ve seen companies use Bezlio to empower sales teams, field service teams, production workers, and delivery drivers in a wide array of applications. I know we are making the right product when the solutions our customers create extend beyond even our imagination.
When I see that the smartphone market is growing, I think about the countless ways Bezlio has been utilized and realize smartphone tech will blaze a critical path to success for companies.