The Magic of Mainspring

Any sufficiently advanced technology is indistinguishable from magic.

Brian Ellis, CTO

Brian Ellis, CTO

That inversion of Clarke’s third law has always been an inspiration for me in terms of building products. Where would we be without grandiose comparisons, but think of the first time someone saw an aircraft fly.  I, too, have seen magic in my life: my first computer was an Apple IIe bought from a yard sale and now I have an iPhone in my pocket.

This past week was one of the most rewarding times of the year as a part of the development team. We hosted our annual Mainspring conference for Bezlio users, which brought together people passionate about technology and using Bezlio to solve their problems. (See my presentation on the future of Bezlio below.) As a product manager, Mainspring gives me a chance to step away from the product backlog and see all the amazing things people have built.

The most exciting part of my job is seeing the ways users have customized Bezlio for their needs. We made a piece of software that didn’t exist in the world before and here are people using it to change their businesses and, in some cases, their lives. There are people that have landed a job by learning Bezlio, companies that have won clients they wouldn’t have gotten otherwise due to Bezlio, and companies that have become extremely more efficient and effective at what they do. Mainspring brings all of these people together to share with us and each other the problems Bezlio has solved for them.  

People get a look on their face when they’ve seen something they didn’t think was possible—that’s when I know I have done my job right. I remember feeling that way the first time I built the data router. I saw how fast data could get returned. I re-ran my tests because I was sure there was a caching bug or something else going on. It turned out it just happened to be magic.

Thankfully, the advancement of technology isn’t slowing down, so we get to continue riding that to make the next thing everyone thought was impossible. I am already looking forward to Mainspring 2019—where more ideas and solutions will be shared, expectations will be exceeded, and the magic will continue.